A lot of people ask me if I'm bringing the magazine back. I often want to say, "yes! It's coming back!" But the truth is, it's difficult to bring back with one main ingredient. A team.
This year, I wanted to focus on complete and total transparency for not only the intention of he magazine but what goes on to create the magazine. Not only is it a lot of work, but I see much more potential than it ever accomplished in its prime.
The magazine kicked off in 2009 as a local publication for Orlando, Florida.
In August of 2011, the magazine switched gears and went national.
In 2013, the magazine had its own free app and was sold in select NYC newsstands.
By the end of 2013, I was completely burnt out.
Engagement wasn't where it should have been and overall subscription and want/need for BRINK was too low to keep it moving.
However, I love the idea of BRINK. Breaking an act before they break. Ed Sheeran, Charli XCX - we featured many people before they hit it big. That's the whole idea. To feature talented folks who we know will hit it big, before they hit it big. It's a hard sell. We have to pump up this person and sell the magazine when people don't know who it is most of the time.
I have direction for 2015, but I can't get there alone. I also can't get there with the old BRINK model. A team consisting of people "helping out" and doing what they can. I need people all in. I need the team to see the vision and want success. I need the team to share issues and create conversations. I need the team to absolutely fall in love with the brand.
Currently, I am so inspired by a few companies that have renewed my purpose in this publication. They give me the strength to provide you with the ins and outs of the magazine and a clearer picture of who's doing what. I want to rid the magazine of vague updates and generic newsletters and add personality.
Here's what I need for a small successful team:
Content Director: You seek out fresh content, respond to leads and work on partnerships with established brands and potential companies to increase our awareness.
Business Director: Someone who knows how to get the team paid. The team always worked for credit or a small fee that personally came from my pocket. That's not the way to run a business. It's not about money, but it's about respecting your team for their effort, time and contributions. A person that knows finances and what money should be going where and how to gain investors and advertisers. Let's talk.
Videographer: My right hand man or woman. I want BRINK to go in a new direction. Video is the key. I need you. You and me equals best friends. You get what I would be looking for and you love it. You're engaged, excited and have no signs of slowing down.
Photographer: In 2013, I had the opportunity of being introduced to a great LA photographer, Jared Kocka. Jared was an excellent photographer, but even better was that we were both on the same exact page. Jared was hungry and I tried to feed him. The result was that five out of the six covers looked like they came from the same place. That's what I want. I want people to know every time they pick up or download a copy of BRINK, that it's BRINK without even seeing the title.
Social Media Manager: A lot of people think they have this down. They don't. You eat and breathe social media. You're the person that checks your email every ten minutes, so much so that you see the clock change on the bottom of your email client. You check your Instagram so often that no one updates anything. You understand that when an Instagram user has 16k followers and 200 likes on a picture from two weeks ago that nothings what it seems. On top of all this, you love the publication, have no limits on posting news and don't need to be told what to do. Images and text updates are simple, effective and look similar in posts feature. Also, you love life.
Contributors (3-6): Self explanatory, but you're a writer who loves to write and are passionate about people. You're hungry for multiple projects and to have your voice be heard.
Designer: Arguably, you have the toughest job. I designed the magazine the last four years and I just don't do it justice. Unlike me, you know how to design, you love to do it and it gives you great pleasure. You have design inspirations and collect magazine and book clippings.YOU. GET. IT.
The ultimate goal of BRINK is to showcase what one person has done to get to where they are today. This creates an interesting issue, because the person is unknown most of the time. That's why our audience needs to really understand who why are, why they should follow BRINK and why they need it in their life.
I can't do this without the team. I can't do this without people sharing. I want to bring the coolest magazine that has a purpose to enrich your life and make your days brighter.
I have vision. Relaunch for January 2015. Here we go.
Ideas, questions, comments, suggestions? Sound off in the comments!
- Kyle / Editor